Telefónica Consumer – Page 3
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PremiumTelefónica’s alarms JV adds new smarts
Commercial efforts have taken a toll on ARPU at Movistar Prosegur Alarmas.
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PremiumAtento notches growth in Telefónica CX relationship
Former Telefónica subsidiary Atento flags growth in Telefónica revenue as numbers return to pre-pandemic levels. Contact centre operator’s increased interest in ‘Multisector’ business not yet fulfilling revenue diversification ambitions, with Telefónica contract expirations looming.
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PeopleGroves comes up inside track to lead VM O2 marketing
Former Tesco Mobile CMO to lead on VM O2 brand and marketing as two prime candidates depart. Veteran Groves set to push for a more holistic approach to customer experience across the merged business.
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Venturing & InvestmentsShopper tracking startup earns Wayra investment and O2 deal
Wayra UK dials up London-based startup’s already substantial financing. Investment sets the stage for a “multi-million-pound” retail partnership with the Group’s UK operator.
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Partnerships & AlliancesO2 adopts ‘conversational’ AI-based platform
Operator purchases three-year licence, with AI tech set to support long-term aim of becoming CX “champion”.
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Network & InfrastructureFrosty O2 and Drillisch finalise roaming deal
A new commercial arrangement with current MVNO landlord O2 Germany should enable the United Internet mobile player to forge ahead with plans for a 5G network. O2 aims to use the “significant proceeds” of the contract to accelerate its network expansion. Described neutrally as a reset of their relationship, ...
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Suppliers & SCMAtento targets ‘reshaped’ Telefónica relationship
Contact centre operator Atento claims largest share of Telefónica CX spend. As Atento-Telefónica MSA expiration nears, the priority is to “earn” business from the operator going forward. Telefónica eyes CX digitalisation in ongoing operational efficiency drive.
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Products & ServicesHandset leases lumped into Movistar Fusión 5G bundles
Three-year lease agreements attached to convergence bundles potentially undermining commitments to removing minimum terms. Price increase in “disguise”, says Spanish media. Telco attempts to drive uptake of 5G-enabled mobile devices, amid 5G rollout efforts.
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Consumer (B2C)Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
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Partnerships & AlliancesTelefónica|Vivo opts to join Dotz for further five years
Vivo extends collaboration with long-time customer loyalty partner, with focus on achieving retention boost. Brazilian operator also eyeing stake in Dotz. Amazon and Apple join Vivo in Dotz partner ecosystem.
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PremiumVivo selects Ericsson for charging solution
B2B and B2C charging consolidated on vendor’s OpenStack-enabled Ericsson Charging platform. Agreement builds on 2012 BSS partnership, with an eye to deployment of emerging 5G products and use cases.
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Strategy & ChangePlay axed from Telefónica Mexico’s content offering
OB opting to strengthen alliances with other OTT players instead of building out own video content platform. Movistar Play remains live in a host of other Latin American markets, but ambitious growth targets across LatAm far off realisation.
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Venturing & InvestmentsTwo Movistar Money ventures set for take-off
Consumer finance business green-lighted for launch in Colombia, enabling Group to extend partnership with stakeholder BBVA. Telco also heading trials of similar personal loan service in Mexico, with Banco Sabadell on the scene. Both moves continue recent refresh of Telefónica’s financial services partnerships.
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Consumer (B2C)Movistar steps up smart-home drive
Longstanding partner and stakeholder CaixaBank namechecked as partner on TV-based payment solution. Group’s smart-home play given potential leg up by pandemic, with expanded Living Apps catalogue.
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Venturing & InvestmentsInnovation in the crosshairs: Wayra X and Wayra Builder launched
Wayra marks tenth birthday with launch of all-digital hub Wayra X. Innovation arm looking beyond Telefónica footprint. Wayra Builder released to target tie-ups with external investors for internal tech spin-outs.
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Partnerships & AlliancesDrillisch soldiers on with roaming talks
Prospective MNO confirms it is seeking one national roaming agreement. DT’s Höttges questions whether potential rival is serious about building its own 5G network. Talks with Telefónica described as ‘constructive’.
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Products & ServicesTelefónica|Vivo gearing up for Disney+ launch
Vivo melding OTT service with three separate payment plans from mid-November 2020. OTT market spiking, with operator attempting to keep pace.
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PeopleTelefónica moves: Global Solutions restructured
Telefónica Insurance names a Director General as it expands its footprint. Telefónica Global Solutions rejig makes an impact. 4iQ gets new CEO well-versed in strategic sales. A shift in UK SMB leads.
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Venturing & InvestmentsTelefónica's new alarms JV gets personal with security offer
After a difficult start, Telefónica’s home security JV is developing new services. Launch of personal security offer marks new commercial phase for Movistar Prosegur Alarmas.
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Strategy & ChangeElsewhere in Telefónica Hispanoamérica: Chile offloads spectrum; Argentina-Red Hat platform makes the shortlist
Movistar Play a regional player; Movistar and Red Hat share award nom; Chilean regulator wins spectrum standoff.